Drumchapel-based firm Mortons Rolls has reportedly ceased trading with the potential loss of 250 jobs.

The iconic firm and household name was reported to be in trouble on Friday night, said a source close to the Post.

The independent company started making morning rolls in 1965 before expanding into cakes, tattie scones and more baked goods.

In 2021, the company did a six-figure deal with Lidl to provide rolls and other items, saying they were making a significant investment in new machines and new jobs.

Alastair Sherry, managing director at Mortons Rolls, said at the time: “We know morning rolls inside out and we’ve spent decades maintaining the traditional methods of baking with our team now producing over 1 million a week."

The BBC reported staff were sent letters that they would be "laid off with immediate effect".

It stated: "The directors have taken steps to ensure that the business can continue in some form.

"But it is likely that this will be with a reduced workforce across the business."

The firm missed a filing deadline of December 31 for their returns covering the last financial year.

Glasgow Anniesland MSP Bill Kidd told the BBC: "There has been issues in the past but we've got good relations with Mortons Rolls, they are terrific company and are a very important employer in Drumchapel.

"Mortons Rolls is a famous name and we want to ensure that is maintained and even developed into the future

"Everything that can be done to save this business will be done."