A campaign created by teenagers to promote healthy relationships has launched in Clydebank.

Shameless Youths encourages parents and carers, professionals and young people to have conversations about healthy relationships, on and offline, and issues around consent.

The initiative, which is being delivered by NSPCC Scotland in partnership with West Dunbartonshire Council, launched on Tuesday, November 19 in Clydebank Town Hall.

A group of young people from West Dunbartonshire Youth Council, aged 14 to 17, were invited to help co-create the campaign messaging and resources including videos for social media, posters, leaflets and toolkits to help get key messages across such as: what consent is, what consent online looks like and where young people can get support if they need it.

(Image: NSPCC) Jenny, one of the group members, explained what motivated her to get involved in the initiative.

She said: "We are aiming to get the resources out to as many people as we can.

"We hope it helps young people feel more welcome and not have to hide how they’re feeling.

“The resources will support young people to feel more able to have open conversations about their online lives and relationships without being judged.

“We chose the name Shameless Youths because the word ‘youth’ can sometimes have bad connotations, so we wanted to reclaim that and make it a neutral or positive word.

"We also want to take any shame out of young people’s lives."

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(Image: NSPCC) Euan Graham, NSPCC Campaigns officer in Scotland opened up on the importance of the campaign.

He said: “The young people we’ve been working with us have told us they want to be supported, not shamed, even when they’ve made a mistake.

“They don’t want to be embarrassed or defined by shame.

"They are proud of who they are, and their choices, and they don’t want to be judged.

“This campaign helps young people to understand that everyone deserves respect, and consent should be in place and respected in all aspects of a relationship.

“We also discuss the importance of trust in any relationship and it’s perfectly ok to ask for support from an adult that you can trust or a support service if you are worried about something or feel uncomfortable.

“Asking for support can be hard at times, but we want all young people to know that help is always available.

"As a professional, parent or carer, one of the most important things you can do to help keep young people safe online is allow them to talk to you without shame or fear."

Claire Cusick, senior education officer for West Dunbartonshire Council, detailed the vital role campaign such as this play in keeping young people safe.

She added: "It is vital that the local authority supports campaigns like this one as we all have a duty to encourage online safety.

"It is a job for all of us to educate and protect children both on and offline.

"I am very impressed with the Shameless Youths campaign and have no doubt it will make a positive impact."

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